About
Ritus Per Diem is a fashion house.
Our first Kickstarter is a lookbook that is more than a lookbook, a full explanation and experience of our world. It also brings collectible plates, material swatches, and our first hoodie, with early access for the list.
Doctrine
Ritus Per Diem is built on a simple premise: choice shapes identity.
Clothing is not merely what we put on. It is something we choose, inhabit, and carry into the world.
The house makes garments as vessels for that choice, from the singular to the everyday, from what is made new to what is given another form.
Wear what you choose.Become what you wear.Autonomy Sanctified.
The designer
Ritus Per Diem is the work of JUST_AKASH. His practice began in music, moved through fine dining and the underground club scene, and arrived at fashion.
Each discipline taught him the same lesson: an experience can be designed. He begins with observation, then questions, takes apart, and rebuilds what he finds. Nothing is accepted because it has always been done that way.
The house does not ask the wearer to accept a doctrine. It asks the wearer to participate in one, and to understand that autonomy is not freedom from responsibility, but responsibility for one’s own choices.
Sound becomes structure.Structure becomes ritual.Ritual becomes mythology.Mythology becomes garment.Garment becomes experience.Experience becomes community.And the process begins again.
About the images
Ritus Per Diem designs every piece. Every image on this site is AI-generated, and we say so plainly, at the bottom of the home, RPD, and couture pages. See in the Homily how we use AI as a tool and avoid AI slop.
Contact
Write to [email protected] or find us on Instagram.
Join the list
Ritus Per Diem is a fashion house. Join for early access to our first Kickstarter: a lookbook that is more than a lookbook, plus collectible plates, material swatches, and our first hoodie.